Is your business website optimized for Google to find and index all of the information about your business? A review of these potential issues may reveal what improvements can increase site rank and visibility.
Brian Harnish for Search Engine Journal:
Your Site Is Not Mobile-Friendly
A mobile-friendly website is critical to getting your site indexed by Google since it introduced Mobile-First indexing.
No matter how great the content on your website is, if it’s not optimized for viewing on a smartphone or tablet, you’re going to lose rankings and traffic.
Mobile optimization doesn’t have to be difficult – simply adding responsive design principles like fluid grids and CSS Media Queries can go a long way towards making sure that users will find what they need without experiencing any navigation problems.
You’re Using A Coding Language In A Way That’s Too Complex for Google
Google won’t index your site if you’re using a coding language in a complex way. It doesn’t matter what the language is – it could be old or even updated, like JavaScript– as long as the settings are incorrect and cause crawling and indexing issues.
If this is a problem for you, I recommend running through Google’s Mobile-Friendly Testing Tool to see how mobile-friendly your site really is (and make any fixes that might need to be made).
If your website isn’t passable on their standards yet, they offer plenty of resources with guidelines about all manner of design quirks that can come up while designing a responsive webpage.
Your Site Loads Slowly
Slow-loading sites make Google less likely to want them featured in the top results of their index. If your site takes a long time to load, it may be due to many different factors.
It could even be that you have too much content on the page for a user’s browser to handle or if you’re using an old-fashioned server with limited resources.
Your Site Has Minimal Well-Written Content
Well-written content is critical for succeeding on Google. If you have minimal content that doesn’t at least meet your competition’s levels, then you may have significant issues even breaking the top 50.
Your Site Isn’t User-friendly And Engaging To Visitors
Having a user-friendly and engaging site is crucial to good SEO. Google will rank your site higher in search results if it’s easy for visitors to find what they’re looking for and navigate around the website without feeling frustrated or aggravated.
Google doesn’t want users spending too much time on a page that either takes forever to load, has confusing navigation, or is just plain hard to use because there are too many distractions (like ads above the fold).
If you only have one product listed per category instead of several, then this could be why your content isn’t ranking well with Google! It’s important not only to target keywords within each post but also to make sure that all related posts link back to other relevant articles/pages on the topic.
You’re Not Using A Sitemap
You need to use a sitemap! A sitemap is a list of all the pages on your site, and it’s also one way for Google to find out what content you have. This tool will help ensure that every page gets crawled and indexed by Google Search Console.
If you don’t have a sitemap, Google is flying blind unless all of your pages are currently indexed and receiving traffic.
Every page of your business website should be optimized for relevant content, alt tags, and keywords. Contact Us with more specific questions.
