Common & Frequently Asked Questions with Answers.

Search engines like Google use complex algorithms to determine the relevance and quality of websites when users search for specific keywords or phrases. Relevance takes into account the quality of content on a website and the code behind the scenes. Building relevance means optimizing the code, and making sure the content accurately represents your business and brand. The SEO process helps websites align with these algorithms and improve their chances of ranking higher in search results.

It’s important to note that SEO is a long-term process that requires consistent effort and adaptation. Search engines continually update their algorithms, so staying up-to-date with industry trends and best practices is essential to maintain and improve search rankings.

Depending on the total scope and objectives of the project, it can take anywhere between three to four weeks, and sometimes up to 6 weeks to complete a project.

Before we start, we will need details about your business, your brand, and your mission. We discuss these details to give us ideas to start building content.

If your site is new, it is likely that Google and other search engines have not yet indexed it. Longevity is one factor that is used to index sites. Another factor is incoming links. Search engines need to find websites via incoming links to them; just having a site on the web is not good enough. We analyze your site to see how search engines find your business and where we can improve data to increase rank.

Good organic SEO can’t be done overnight. It takes time, but the results are worthwhile. Many of our clients start to see their rankings increase within the first 90 days.

A backlink is a hyperlink on a website that points back to your website. If someone links to your site, then you have a backlink from them. It is a form of citation, in which an article or post about a topic related to your service or business, refers to your website (or links back to it). Backlinks are used by Google to measure the value of a page. Backlinks are sometimes referred to as incoming links or inbound links.

Local SEO is the process of improving the search visibility of a business within a geographic area. Local SEO ranking factors include:

• Quality of Local Search Citations
• Domain Authority
• Click-through rate (CTR) from search results
• Keywords
• User experience (UX)
• Review Quality, Velocity and Diversity
• Backlinks

There are no long-term contracts for SEO and web design projects. We serve all of our clients on month-to-month agreements.

No, we can’t guarantee a #1 organic spot and beware of anyone that does. There are over 200 factors that affect search engine results placement, including such things as location, longevity of site, quality of inbound links, the competitiveness of the market and many many more. We target the best keywords for your business and use strategies to get you on the first page within those targeted keywords.

UX actually stands for user experience. UX encompasses all aspects of the end-user’s interaction with the company, its services, and its products. It means providing meaningful and relevant experiences to your audience, followers, or customers. A poor user experience can drive existing or prospective customers to competitors.

UX (user experience) and UI (user interface) are two interdependent terms. While UI generally describes the interaction between users and computer systems, software and applications, UX describes a user’s overall experience with a brand, product or service.

Metadata (or meta data) is data that provides info on other data. In SEO, metadata is a series of micro-communications between web pages and search engines. The metadata used for SEO speaks to search engines directly from each page crawled, to communicate important information or request specific action.

Meta tags are snippets of text that describe a page’s content. The meta tags don’t appear on the page itself, but only in the page’s source code.