Common & Frequently Asked Questions with Answers.

Search engines like Google use complex algorithms to determine the relevance and quality of websites when users search for specific keywords or phrases. Relevance takes into account the quality of content on a website and the code behind the scenes. Building relevance means optimizing the code, and making sure the content accurately represents your business and brand. The SEO process helps websites align with these algorithms and improve their chances of ranking higher in search results.

It’s important to note that SEO is a long-term process that requires consistent effort and adaptation. Search engines continually update their algorithms, so staying up-to-date with industry trends and best practices is essential to maintain and improve search rankings.

Search Engine Results Pages (also known as SERP) are Google’s response to a user’s search query. A SERP will display both sponsored ads and organic results, as well as potential video results and featured snippets. The sponsored ads are from advertisers bidding on keywords via Google Ads.

Depending on the total scope and objectives of the project, it can take anywhere between three to four weeks, and sometimes up to 6 weeks to complete a project.

Before we start, we will need details about your business, your brand, and your mission. We discuss these details in order to give us ideas to start building content.

If your site is new, it is likely that Google and other search engines have not yet indexed it. Longevity is one factor that is used to index sites. Another factor is incoming links. Search engines need to find websites via incoming links to them; just having a site on the web is not good enough. We analyze your site to see how search engines find your business and where we can improve data to increase rank.

Good organic SEO can’t be done overnight. It takes time, but the results are worthwhile. Many of our clients start to see their rankings increase within the first 90 days.

Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, completion of a form, or making a purchase. A high bounce rate indicates that a site does not have relevant content for users. A low bounce rate generally means users are pleased with the site’s content.

Click-Through Rate (CTR) references search ads, usually Pay-Per-Click ads, and is the number of clicks that an ad receives divided by the number of times the ad is shown: Clicks ÷ Impressions = CTR. For example, if you had 10 clicks and 100 impressions, the CTR would be 10%. Each ad, listing, and keyword have their own CTR that can be seen listed in the account.

A backlink is a hyperlink on a website that points back to your website. If someone links to your site, then you have a backlink from them. It is a form of citation, in which an article or post about a topic related to your service or business, refers to your website (or links back to it). Backlinks are used by Google to measure the value of a page. Backlinks are sometimes referred to as incoming links or inbound links.

A 404 Error refers to a link that no longer exists, when website content has been removed or moved for a variety of reasons, without proper redirection. It also could mean that the intended link was typed incorrectly.

Dead links are often left for long periods of time because managers didn’t know that the linked content had been deleted or moved. Many webpages still appear in search engine results pages (SERPs) even though they aren’t available online anymore (or at least not at the specified URL).

Content marketing involves planning, creating, and distributing relevant, valuable content—such as blogs, videos, podcasts, ebooks, and guides—with the goal of attracting and engaging a specific audience.

Brands and marketers conduct research to understand their ideal customers’ pain points, questions, and information needs related to their industry, products, or services. They then produce content designed to address those issues, answer those questions, and provide the needed information.

As potential customers engage with the brand, consuming and interacting with its content, their trust and affinity toward the brand will increase. Ultimately, this growing loyalty leads to the primary goal of any content marketing strategy: a sale or other profitable action that benefits the brand.

Traditional marketing uses outbound methods to push the brand’s message and products/services out to consumers. Traditional outbound marketing methods include billboards, door-to-door sales, trade shows, display ads, and print ads.

Local SEO is the process of improving the search visibility of a business within a geographic area. Local SEO ranking factors include:

• Quality of Local Search Citations
• Domain Authority
• Click-through rate (CTR) from search results
• Keywords
• User experience (UX)
• Review Quality, Velocity and Diversity
• Backlinks

There are no long-term contracts for SEO and web design projects. We serve all of our clients on month-to-month agreements.

No, we can’t guarantee a #1 organic spot and beware of anyone that does. There are over 200 factors that affect search engine results placement, including such things as location, longevity of site, quality of inbound links, the competitiveness of the market and many many more. We target the best keywords for your business and use strategies to get you on the first page within those targeted keywords.

UX actually stands for user experience. UX encompasses all aspects of the end-user’s interaction with the company, its services, and its products. It means providing meaningful and relevant experiences to your audience, followers, or customers. A poor user experience can drive existing or prospective customers to competitors.

UX (user experience) and UI (user interface) are two interdependent terms. While UI generally describes the interaction between users and computer systems, software and applications, UX describes a user’s overall experience with a brand, product or service.

Metadata (or meta data) is data that provides info on other data. In SEO, metadata is a series of micro-communications between web pages and search engines. The metadata used for SEO speaks to search engines directly from each page crawled, to communicate important information or request specific action.

Meta tags are snippets of text that describe a page’s content. The meta tags don’t appear on the page itself, but only in the page’s source code.

A meta description is an HTML element that provides a brief summary of a webpage. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query.

A content strategy framework serves as a comprehensive plan for all your content marketing activities. It outlines how you’ll create, manage, publish, promote, and sustain content to achieve your brand’s objectives.

Documenting this framework—whether in a PDF, spreadsheet, or a notepad—creates a living reference point for implementing your strategy. It’s a resource you can consistently revisit to steer all your content marketing efforts. It’s crucial to understand that your content strategy is dynamic, not fixed. It should evolve alongside your brand as you identify what works and what doesn’t.

Adjusting the strategy, including your goals, is necessary based on the insights you gain. Remember, this strategy is designed to be iterative. Content creation isn’t a one-time task; it involves producing numerous pieces over time, all guided by the framework you’ve established.

Every content strategy should offer clear guidance on essential aspects. Here’s a brief overview.

• Goals. Without goals, your content marketing lacks direction, leaving your efforts without a clear focus.
• Audience. Identify who needs the expertise and solutions your brand offers, and who you should be addressing through content. You must gain a deep understanding of your audience—their concerns, interests, and challenges—so your content resonates effectively.
• Platform. Your website is a powerful platform because you control the visibility of your content. We always recommend focusing on your website first – specifically, posting content on your blog or news feed. Any chosen social media platform can point back to your website. What social media platform(s) will be your focus?
• Content. Choose content topics and formats. Your best topic areas will be relevant to industry expertise and what you sell. When it comes to content types, if you’re a small brand, you likely won’t have the resources to produce polished, high-end video content. However, you can consistently create high-quality blog posts, which is where many brands begin.
• Promotion. Choose the best means of promoting your content.
• Tracking Progress. Determine how you’ll track and measure results. Key Performance Indicators (KPIs) help to track performance of content marketing goals.