Nextdoor announced Business Posts this week as part of a number of tools and features the company has rolled out to support small businesses during COVID-19. Business Posts are free to owners but require a claimed local business page to begin. These posts appear in the Nextdoor neighborhood newsfeed.
Get the word out locally through Business Posts
As local restrictions around reopening are changing, one thing remains: you need to keep customers informed. Business Posts let you start a conversation with the neighborhood, making it easy for you to engage and answer questions from your local customers. Each business can post twice per month, for free. Business Posts instantly reach all neighbors within two miles of your business, and show up in the most visible section on Nextdoor, the neighborhood newsfeed.
Consider these ideas for your first post, and find more best practice tips here:
- Share an update on the status of your business (e.g. “We’ve reopened” or “We’re offering curbside pickup”)
- Let neighbors know what safety precautions you’re taking
- Share a story about your staff
- Let your community know how you’re helping first responders, essential workers, or a fellow business
- Engage neighbors with a question
- Share expert advice or helpful articles
- Grow awareness for a job opening
Neighbors can react to your posts with a Thanks or a Like and comment to begin a conversation with you. Watch this video to see Business Posts in action.
The free Business Posts offer business owners an incentive to confirm information and formally set up their business pages on the site. Nextdoor operates in 11 countries.
